Pasture for Life
Better than Pasture Promise. Indicates the animal has had a slightly better life
People
N/A
Environment
3
Animals
3
Independently
Verified
What we say
Pasture For Life is a label focused on animal feeding. The Pasture-Fed Livestock Association established the label in 2009 and although it’s farmers regulating themselves, it is does have a set of verifiable certification standards.
To be labelled as ‘grass-fed’ under DEFRA rules, animals only require 51% of their diet to be grass-based. The Pasture for Life label allows farmers to guarantee that an animal has been raised on 100% pasture.
The label doesn’t cover anything beyond this though, it only champions the benefits of dairy (beef and lamb) production from grass and pasture, with no grains being fed to the animals.
The standard currently only applies to cow’s milk, beef and lamb.
What they say
A distinct method of farming where livestock is raised exclusively on pasture. It covers cattle, sheep, goats and deer and can be used to certify meat, dairy, leather and fibres (such as wool).
In addition to being more sustainable, meat and milk from 100% pasture-fed animals has be shown to have better nutritional outcomes with higher vitamin and fatty acid content.